Create & Commerce
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How to Gain 10,337 Followers in 6 Days
Ever wondered how some creators go from 0 followers to viral growth almost overnight?
The secret isn’t just hard work; it’s a viral strategy.
Today, I’m excited to break down a content strategy that we used for one of my clients @liziana.carter.
In just a 6-day period, Liz went from 400 to over 10,337 followers!
Liz’s growth shows the power of a well-executed content strategy, so let’s break it down.
The Challenge
Before working together, Liz faced all the common hurdles of content creation:
Identifying her niche
What camera gear to use
How to plan, script and create content
How to convert viewers into loyal followers
To address these issues, we use our “3 P framework”:
Prepping the foundations
Prepping the scene
Prepping the content
Phase 1: Prepping the Foundations
We kicked things off by hopping on a strategy call with Liz to get clear on things like:
Her goal for creating content
Her brand message
How she wanted to be perceived
What type of content to create
How many pieces of content she can create in her busy schedule
Phase 2: Prepping the Scene
Content creation should feel effortless, and that starts with the right setup.
We optimized Liz’s workspace, so that there was no friction for her to create.
We ensured her content workflow was as simple as sitting down and hitting record.
As Tony Robbins likes to say:
“Complexity is the enemy of execution”.
Phase 3: Prepping the Content
With a clear strategy and a seamless workflow, we began prepping the content.
Our research team began market research. They did it to identify the common questions her target audience was asking.
We searched on places like:
Quora
Online communities (Skool and Facebook Groups)
YouTube
Marketing Newsletters
ChatGPT
This led to 30 viral-worthy scripts, and our strategy was simple. Provide actionable advice so our viewers know exactly what to do to achieve their goals.
Providing actionable tips not only increased the value of the content, but it also positioned Liz as the go-to expert in her niche.
The Comment to DM Strategy
The pièce de résistance of our strategy was using the Comment to DM strategy.
This is when you ask your viewers to comment a keyword on your post, which then triggers an automated conversation in the DMs.
To set these automations up, you can use a tool called Manychat.
This strategy works well because you’re asking people to comment on your posts. As a result, your overall engagement will increase.
The second reason is that everyone who comments will receive an automated message. This message can have a link to your website, sales page, or anywhere else you want to send your audience.
(Example of automated conversation with the trigger word being "BETA")
So not only will you be going viral, but you can also make sales on autopilot.
By repeating and iterating this process, you’ll find yourself building an audience of like-minded people in no time!
If you want a deeper breakdown into this I released an in-depth video training which you can check out below:
Your Path to Viral Success
Inspired by Liz’s story?
Need help to build out your viral content strategy?
Book a free strategy call with us, and let’s explore how we can tailor our 3 P Framework for your unique brand and vision.
